The White Shark Conservation Trust has been established to promote awareness of the need to conserve and protect the white shark, Carcharodon carcharias and to educate the public about the animal. This action was triggered by a personal desire of one of the Trustees who decided he could no longer remain an armchair environmentalist.
The realisation of the absolute fragility of these creatures was brought home to Bruce Goorney on a life changing expedition to see the sharks first hand at the Neptune Islands in the Spencer Gulf, South Australia in January 2008. Bruce had already realised the media representation of the white shark was wholly inaccurate, but it was not until he actually met the animals whilst cage diving, that he realised how intelligent, timid, cautious and truly beautiful they are As he recalled on exiting the cage after his first dive, it was the most humbling experience of my life.
After much thought over the rest of 2008, Bruce decided he had to do something proactive to help change the public perception and gain support to help in the conservation effort. Encouraged and aided by Katrina Amiria, in 2009, Bruce and Katrina launched the White Shark Conservation Trust. The White Shark Conservation Trust is registered with the NZ Charities Commission as a Charitable Trust.